published works.

conference papers.

research projects.

EDUCATION

PEER-REVIEWED RESEARCH

  1. Hampton, K. N., & Hales, G. E. (under review). Misreading, then Rereading 21st-Century Social Change: A Longitudinal Study of Social Media and Adolescent Self-Esteem. [Journal Anonymized].

  2. Ratan, R., Dayeoun, J., Taenyun, K., Earle, K., Hales, G. E., Lei, Y. S., Lim, C., Gambino, A. (2025). CASA Renovations: Examining social responses to an anthropomorphic media representative that is separate from the core technology being represented. Human-Machine Communication. https://doi.org/10.30658/hmc.10.6 [full-text PDF]

  3. Hales, G. E., & Hampton, K. N. (2025). Rethinking screen time and academic achievement: Gender differences and the hidden benefit of online leisure through digital skills. Information, Communication & Society, 1–19. https://doi.org/10.1080/1369118X.2025.2516542 [full-text PDF]

  4. Lim, C., Ratan, R., Pandita, S., Foxman, M., Hales, G. E., Liu, H., Lei, Y. S., & Beyea, D. (2025). Openness to the Metaverse Workplace: Zoom Fatigue and Metaverse Information Seeking Mediate Gender Inequities. Human Behavior and Emerging Technologies, 2025(1), 8808655. https://doi.org/10.1155/hbe2/8808655

  5. Lim, C., Ratan, R., Foxman, M., Meshi, D., Liu, H., Hales, G. E., & Lei, Y. S. (2024). An Avatar’s worth in the metaverse workplace: Assessing predictors of avatar customization valuation. Computers in Human Behavior, 158, 108309. https://doi.org/10.1016/j.chb.2024.108309 [full-text PDF]

  6. Beyea, D., Ratan, R., Lei, Y., Liu, H., Hales, G. E., & Lim, C. (2022). A New Meta-Analysis of the Proteus Effect: Studies in VR Find Stronger Effect Sizes. PRESENCE: Virtual and Augmented Reality, 31, 189–202. https://doi.org/10.1162/pres_a_00392 [full-text PDF]

PEER-REVIEWED CONFERENCE PROCEEDINGS

  1. Lim, C., Ratan, R., Khan, A., Lei, Y., Hales, G. E., Liu, H. (2025). Behavioral Influence Through Controllable Avatar Cars (AVACARS): Applying the technology acceptance model and social cognitive theory in electric vehicle games. Meaningful Play Conference Proceedings, 101-124.

BOOK CHAPTERS

  1. Ratan, R., Jang, D., Hales, G. E., Lim, C. (forthcoming). San Junipero, a Beautiful Place to Love Before and After You Die: A Black Mirroring of media psychology concepts, from avatars to the Proteus effect. In S. Hays (Ed.), Psychgeist of Pop Culture: Black Mirror (pp. xx–xx).

EDITORIALS

  1. Hales, G. E., & Hampton, K. N. (2024, April 5). Rural students’ access to Wi-Fi is in jeopardy as pandemic-era resources recede. The Conversation. https://theconversation.com/rural-students-access-to-wi-fi-is-in-jeopardy-as-pandemic-era-resources-recede-225945

OTHER PUBLICATIONS

  1. Hales, G. E. & Hampton, K. N. (Academic). (2024, January). Digital skills and social media [Video – Sociology]. Sage Knowledge, SAGE Publications. https://doi.org/10.4135/9781529687309

REPORTS

  1. Hampton, K. N., Hales, G.E., & Bauer, J. M. (2023). Broadband and Student Performance Gaps After the COVID-19 Pandemic. James H. and Mary B. Quello Center, Michigan State University. https://doi.org/10.25335/r71b-c922

CONFERENCE PAPER PRESENTATIONS

[* = PEER-REVIEWED]
  1. *Ratan, R., Gambino, A., Li, B., Lover, A., Huang, J., Jang, D., Liu, J., Rosenthal, S., Hales, G. E., Schultz, Z., Kim, T., Waier, J. (2025, September). Are Agents More Persuasive After They Become Your Avatar? An extension of CASA and Proteus effect theories [Conference presentation]. DigiKomm & Human Mediated Communication (HMC) Conference, Dresden, Germany.

  2. *Hampton, K. N., & Hales, G. E. (2025, August). Misplaced Harms and Gender Differences in Adolescent Self-Esteem and Social Media Use: A Longitudinal Study [Conference Presentation]. American Sociological Association (ASA) Conference, Chicago, IL, USA.

  3. *Hampton, K. N., & Hales, G. E. (2025, June). Social Media and Change in Adolescent Self-Esteem Over Time: Pathologizing Friendship and the Stand-in Theory of Informal Socializing [Conference Presentation]. International Communication Association (ICA) Conference, Denver, CO, USA.

  4. *Hales, G. E., & Hampton, K. N. (2024, June). Social Media Use and Gender Inequalities in Reading, Writing and Math: When Leisure is Learning [Conference Presentation]. International Communication Association (ICA) Conference, Gold Coast, Australia.

  5. *Ratan, R., Earle, K., Lei, Y., Hales, G. E., Jang, D., Kim, T., Lim, C. (2024, June). Technologies are Utilitarian, Social, and/or Avatar-like: From CASA to TUSA, tested in e-scooter perceptions [Conference Presentation]. International Communication Association (ICA) Conference, Gold Coast, Australia.

  6. *Lim, C., Ratan, R. Foxman, M., Meshi, D., Liu, H., Hales, G. E., Lei, Y. (2024, June). An Avatar's Worth: Valuation of avatar customization for the metaverse workplace is predicted by virtual meeting fatigue, gaming habits, and being a woman or person of color [Conference Presentation]. International Communication Association (ICA) Conference, Gold Coast, Australia.

  7. *Hales, G. E., & Hampton, K. N. (2023, August). Misattributing the Social in Media: The Mediating Role of Digital Skills Between Media and Achievement [Conference Presentation]. American Sociological Association (ASA) Conference, Philadelphia, PA, USA.

  8. *Lim, C., Lei, Y., Hales, G. E., Liu, H., Ratan, R. (2023, May). From Agent to Avacar: Behavioral influence through the controllable-agent paradigm [Conference Presentation]. International Communication Association (ICA) Conference, Toronto, Canada.

  9. *Ratan, R., Liu, H., Hales, G. E., Lim, C., Foxman, M., Lei, Y. S., Lee, O. J., Meshi, D. (2022, November). The Metaverse Spend: Game purchasers perceive more virtual value [Conference Presentation]. National Communication Association (NCA) Conference, New Orleans, LA, USA.

  10. *Rhodes, N., Delle, F., Pacic, G., Hales, G. E., McClaran, N., Yao, S. X. (2022, November). Toward a Clear Definition and Understanding of the Proteus Effect: Examining Modality and Avatar Uncanniness as Moderators [Conference Presentation]. National Communication Association (NCA) Conference, New Orleans, LA, USA.

  11. *Beyea, D., Ratan, R., Lei, Y., Liu, H., Hales, G. E., & Lim, C. (2022, May). What do viewers look at in social norms appeals? [Conference Presentation]. International Communication Association (ICA) Conference, Paris, France.

  12. *Klein, M., Ratan, R., Liu, H., Lei, Y., Hales, G. E., Fennell, C., & Winn, B. (2022, May). Do you buy it? Examining the Impact of a Serious Game on Financial Attitudes [Conference Presentation]. International Communication Association (ICA) Conference, Paris, France.

INVITED LECTURES & TALKS

  1. Hales, G. E. (2025, July 12–24). Social Media and Online Leisure as Catalysts for the Exchange of Capital During Adolescence: Digital Capital, Screen Time, and Digital Inequalities from COVID-19. Oxford Internet Institute (OII) & UC Berkeley School of Information Summer Doctoral Program, Berkeley, CA, USA.

  2. Hales, G. E. (2024, April). Digital Inequalities, and why they (continue to) matter: Divides, discrimination, and unequal variations in digital connectivity. Guest Lecturer, Digital Communication and Society (MI 401, undergraduate seminar), College of Communication Arts and Sciences, Department of Media and Information, Michigan State University.

  3. Hales, G. E. (2024, April 4). Social Media, Video Games, and Adolescent Well-Being and Achievement. Annual Fatherhood Forum: Fathering During Challenging Times, Work-Life Office, Michigan State University, East Lansing, MI, USA.

  4. Hampton, K., Hales, G. E., & Bauer, J. M. (2023, November 1). Broadband and Student Performance Gaps After the COVID-19 Pandemic. Michigan Broadband Summit, East Lansing, MI, USA.

AWARDS
& HONORS

Oxford Internet Institute (OII) & 

UC Berkeley School of Information 
Summer Doctoral Program

2025
John E. HUNTER Top paper AWARD, 
“A new meta-analysis of the Proteus effect: 
Studies in VR find stronger effect sizes”

James H. Quello Student Scholarship Award
2025

2024
MSU COMMUNICATION Outstanding Ph.D. 
Researcher & Teacher Award

2024
2023
MSU RESEARCH FUNDING FOR THE STUDY OF 
RURAL ADOLESCENT SOCIAL NETWORKS

2021

MEDIA INTERVIEWS &
RESEARCH CITATIONS

  1. Michigan State study finds screen time may boost academic achievement [Live Television Broadcast]. (2025, September 16). WDIV-TV Local 4 Live (ClickOnDetroit). https://www.clickondetroit.com/video/news/2025/09/16/michigan-state-study-finds-screen-time-may-boost-academic-achievement/

  2. Hawkins, J. (2025, September 3). New MSU study says screen time benefits kids. WILX News 10. https://www.wilx.com/2025/09/03/new-msu-study-says-screen-time-benefits-kids/

  3. Tekip, A. (2025, September 2). MSU study: Screen time aids learning, but gender gaps remain. MSU Today. https://msutoday.msu.edu/news/2025/09/msu-study-screen-time-aids-learning-gender-gaps-remain

  4. The Yonder Report: News from rural America [Radio Broadcast]. (2024, April 25). Kiowa County Press. https://kiowacountypress.net/content/yonder-report-news-rural-america-april-25-2024

  5. Saliby, S. (2023, September 28). Study finds Michigan students losing broadband access after pandemic assistance [Radio Broadcast]. All Things Considered. NPR/WKAR. https://www.wkar.org/wkar-news/2023-09-28/study-finds-michigan-students-losing-broadband-access-after-pandemic-assistance

  6. Yu, Y. S. (2023, August 24). Michigan student broadband internet access begins to wane post-pandemic. Bridge Michigan. https://bridgemi.com/michigan-government/michigan-student-broadband-internet-access-begins-wane-post-pandemic/

  7. Vijayakumar, P. (2023, August 22). Study finds growing rural internet access gaps for Michigan students [Radio Broadcast]. Michigan Radio, NPR. https://www.michiganpublic.org/education/2023-08-22/study-finds-growing-rural-internet-access-gaps-for-michigan-students

  8. Tekip, A. (2023, August 22). Pandemic gains in broadband access for rural students are fading. MSU Today. https://msutoday.msu.edu/news/2023/msu-study-pandemic-gains-in-broadband-access-for-rural-students-are-fading

WORKING PAPERS & MANUSCRIPTS IN PREPARATION

  1. Lee, B., Hales, G. E., Hampton, K. N. (in progress). Shifting Adolescent Personal Support Networks Over the COVID-19 Pandemic: The role of social media.

  2. Hampton, K. N., Hales, G. E. (in progress). Shared Social Media Use and the Persistence of Ties Over a Major Life Course Transition: Rural youth moving for education and their parents.

  3. Hales, G. E. (in progress). Social Imaginaries within Internet Network Governance: Building structure for the deliberation of governance goals.

MENTORING

  1. Schultz, Z., Dinh, M., Bird, C., Hales, G. E., Lei, S., Latunski, B., & Ratan, R. (2022, April). Building a Virtual Environment as Stimuli for a Psychological Study [Student Paper Presentation]. Michigan State University Annual Undergraduate Research and Arts Forum (UURAF), East Lansing, MI, USA.

  2. Schultz, Z., Hales, G. E., & Ratan, R. (2022, April). Metaverse Technologies: Are We Doomed to Cancer and Blindness? [Student Paper Presentation]. Michigan State University Annual Undergraduate Research and Arts Forum (UURAF), East Lansing, MI, USA.

OVERVIEW OF MOST

RECENT RESEARCH

[ ABSTRACTS ]

TEACHING EXPERIENCE

RESEARCH EXPERIENCE

PNG logo for Michigan State University's College of Communication

CURRENT RESEARCH WORK:

Researcher, Quello Center, Michigan State University

Working closely with Dr. Hampton, this position focuses on data cleaning, management, analysis, and research writing for numerous completed and in progress projects; including the creation of reports and articles stemming from the 2019 and 2022 Rural Broadband Gap Surveys, and work and analysis based on pre- and post-pandemic waves of rural college students' personal networks and related characteristics.